Test Bank for Sport Marketing Fifth Edition By Windy Dees

Description

Test Bank for Sport Marketing (Fifth Edition) by Windy Dees

Overview: Modern Approaches to Sport Marketing

Sport Marketing (Fifth Edition) by Windy Dees provides an up-to-date and comprehensive understanding of the sport marketing industry. This edition, with HKPropel Access, introduces students to the evolving world of sport marketing, offering a modernized approach with extensive coverage that combines both theoretical knowledge and practical insights. With a full-color presentation and fresh perspectives, this text is designed to help students understand how sport marketing enhances the overall sport experience, preparing them for a successful career in this dynamic field.

Building on the foundational work of Bernard Mullin, Stephen Hardy, and William Sutton in the first four editions, a new author team brings modern industry experience and updates to the text, ensuring it remains relevant in today’s rapidly changing sport marketing landscape. The book features industry examples, interviews with top sports executives, challenging case studies, and global perspectives from sports teams, leagues, and agencies around the world.

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Key Features of the Fifth Edition

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Updated Content and Emerging Technologies

• Current and Emerging Technologies: Learn how mobile video streaming, fantasy sports, artificial intelligence (AI), and virtual reality are revolutionizing the sport marketing industry.
• Data and Analytics: Greater emphasis on the role of data in making informed business decisions in sport marketing.
• Social Media & Digital Platforms: Explore the impact of social media and digital platforms in shaping sport marketing strategies.

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New Marketing Strategies

• Target Marketing: Understand millennial sports fans and engage with Generation Z to build effective marketing strategies.
• Sales Processes: Updated coverage of both traditional sales methods and new strategies for the mobile age.
• Ticketing Practices: Learn about modern ticketing practices, including the secondary ticket market and how leagues partner with secondary ticket providers.

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Engaging Learning Tools with HKPropel

• Online Learning Aids: New online resources via HKPropel engage students and help test comprehension.
• Exclusive Video Interviews: Insights from top sport industry leaders on how they apply marketing strategies in real-world situations.
• Discussion Questions & Activities: Thought-provoking questions and activities for each chapter that encourage students to apply core concepts.
• Web Search Activities: Opportunities for students to explore and compare strategies used by sports organizations through their websites and other online platforms.

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Comprehensive Learning Support

• Chapter Objectives and Scenarios: Each chapter begins with clear objectives and an opening scenario to provide context for learning.
• Key Concept Sidebars: Highlight important concepts throughout each chapter to reinforce key points.
• Wrap-Up and Activities: End-of-chapter sections that help students summarize their learning and apply marketing strategies through interactive activities and their personal marketing plans.

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Who Should Use This Textbook?

This textbook is ideal for both undergraduate and graduate students who seek a comprehensive understanding of sport marketing principles and practices. It serves as an excellent resource for students aiming for a career in sport marketing and as a reference for sport management researchers and practitioners.

With Sport Marketing, Fifth Edition, students will gain the essential skills and knowledge needed to succeed in the highly competitive world of sport marketing.

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Note on HKPropel Access

A code for accessing HKPropel is included with all new print books, providing students with exclusive access to online learning materials and resources designed to enhance their understanding and engagement with the course content.

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